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One Avios is worth 0.88 Pence.
How is this calculated?
The calculation assumes that the lowest fares and Avios availability are similarly restricted, hence the lowest fares are used to value an Avios.
When calculating the value, this compares the cash cost (ticket price minus the Avios it earns), with the cost of an Avios redemption (the Avios, taxes, fees and surcharges you have to pay). The value is the average across all BA destinations and cabins (see details).
Higher Value in Premium Cabins:
Given that premium cabins tend to be more expensive, the value obtained from an Avios increases when redeemed in premium economy, business and first class.
Lower Value for Status Pax:
Passengers earn Avios on cash tickets - and the higher the status level in the Executive Club, the higher the number of Avios earned. This means loosing out on additional Avios earnings when points are redeemed - paradoxically reducing their value for higher status passengers.
Other Valuation Scenarios:
Valuation as of 24 Sep 2022 at 19:43 UTC.